Carla Williams was named the University of Virginia's director of athletics in 2017, becoming the first female African-American athletics director at a Power Five conference institution. Previously, Williams served as an athletics administrator at the University of Georgia for 13 years. She has the unique background of competing, coaching, and administering at the highest levels of intercollegiate athletics.
In her role as deputy director of athletics at Georgia, Williams was responsible for the day-to-day operations of the department and its $127 million budget. She served as administrator for the Bulldogs’ football and Lady Bulldogs’ women's basketball programs and also had supervisory responsibility for academic support services, business operations, compliance, event management, external operations, facilities and new construction, human resources, sports facilitators, sports medicine, strength and conditioning, student services and ticketing. She helped to oversee $162 million in facility additions, upgrades and improvements for the UGA athletics program.
Williams served as the Georgia Athletic Association’s liaison to the president’s office, provost’s office, general counsel, equal opportunity office and student affairs. She also served as the athletics department’s deputy Title IX officer.